Posting intentionally is important when it comes to Instagram. You want to make sure you are thinking of your followers before posting an image. Why would they want to see this image? Is there a meaning behind this picture? Is there a purpose to this caption?
When you post an image, you want to make sure it has a purpose. Consistent and useful content will show your followers exactly what you do and provide a clear brand message. When you begin to post without a reason why, that is when your feed begins to look unprofessional and sloppy. If you think it is necessary to post on specific holidays, make sure you listen to tip number two and plan ahead.
Although this tip is pretty simple, it is still important. If you don't have anything to say, don't say anything at all. And if you have something to say but don't know how to say, hire me.